My Team

Team photo


Ashley L Semidey

Ashley L Semidey, RICP®

Office Manager
Office 816-412-1540

Ashley has been with the Trammell Financial Group since 2014 and serves as the Office Manager and Investment Liaison. Ashley ensures the clients of the Trammell Financial Group receive stellar service and handles the administration of anything client or account related.  Ashley holds her Life and Health License and her Series 63 and 7 licenses, which enables her to service the investment aspect of the business.

Ashley has been married to her husband, Jason since 2016 and together they have two children, Joseph and Elliana and they enjoy spending time outdoors as a family. Ashley is passionate about building meaningful and effective relationships with the clients of the Trammell Financial Group.

Samantha J Jolliff

Samantha J Jolliff

Director of Insurance Operations
Office 816-412-1534

Sam has been with Northwestern Mutual since 2013 and has been with the Trammell Financial Group since 2017 and truly enjoys being a part of this team. Sam holds her Life and Health License, and as an Associate Financial Representative she is responsible for all insurance aspects of the business, scheduling clients and marketing.

When Sam is not in the office you can find her outside at the park with her son, Jackson and two dogs or snuggling her new baby girl, Parker Jo. Sam is passionate about spreading positivity and creating long lasting relationships with the clients of the Trammell Financial Group.


Chief Morale Officer

While in the office she spends most of her time napping or cruising the halls looking for someone to share her love with. Layla was adopted from K9-Karma in Wichita by Lance and Heather in 2015 after being surrendered to a kill-shelter by her previous owner while pregnant with 9 puppies. This sweet soul quickly adjusted to life in a loving home. Layla is not only a registered Emotional Support Animal and Therapy dog but also a great example of Trammell Financial Group’s desire to help others and give back.

Ronald L Hendren

Ronald L Hendren

Mobile 573-248-7159

Ron Hendren joined the Trammell Financial Group in June of 2020. He has been in the financial services business for over twenty-five years. Born and raised in Hannibal, his family originally settled in the area in the 1800’s and he is a fourth generation Hannibal area resident.  He is a graduate of  Hannibal High School, attended Hannibal-LaGrange College (now University) and is an alumnus of the University of Missouri.  He is a veteran of the U.S. Coast Guard and a current member of Emmett J. Shields Post 55 of the American Legion where he serves as Sergeant-at-Arms of the post Honor Guard.  Ron has been married to his wife, Fay since 1971. Together they have three children & five grandchildren. In his free time, Ron likes to fish and is an avid target shooter in both pistol and rifle regimens.

Jason Samimi

Jason Samimi, CFP®, CLU®

Office 913-362-5000

Jason has been with Northwestern Mutual since 2018. Before joining the Financial Planning team, he was a Financial Analyst at DST Systems preparing earnings statements and data reporting. Jason holds a CFP® designation, as well as FINRA series 7 and 66 licensing. He also holds a Bachelor’s of Business Administration degree in Finance from University of Missouri Kansas City. He is passionate about consulting advisors on how to help clients meet their investment goals through efficient comprehensive financial planning.

Trammell Financial Group

Lance Trammell, CFP®, RICP®, MBA
Wealth Management Advisor

Trammell Financial Group


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